It is no longer enough to simply put a website online and then maintain it. Your products or services also need to be found by your target group. A cool design and a clear structure alone are not enough. Nowadays, nothing works without online marketing because the competition is simply too fierce. However, with clever search engine optimisation (SEO), ideally supplemented by search engine advertising (SEA), you can achieve optimum visibility. With just a few skilful SEO tricks, you can significantly increase your presence on the internet. The longer you practise SEO, the higher you will be listed in the search engines.
At cokuna communication in Dresden, we advise companies of all sizes and from all industries. Our team of SEO experts knows exactly how to get your website or online shop to the top of the search results. The right combination of search engine optimisation, search engine marketing and monitoring will help you get your message directly to your customers.
Our customers value our advice on search engine optimisation - not just in Dresden, but throughout Germany and even internationally.
The most efficient SEO measures
In addition to simply analysing and placing keywords, SEO also involves examining the current status of your company and its competitors. It is therefore one of the biggest pieces of the online marketing puzzle. It also plays a role in determining which SEO measures have already been useful and how these can be optimised. As an SEO agency, we focus on how we can boost your sales through search engine optimisation. In constant consultation with you, we develop a suitable SEO strategy for your company.
The focus is on the question of what means can be used to improve the visibility of your website for the target group. At cokuna, we identify particularly suitable keywords for you and use them to create helpful content that will appeal to your customers and the search engines. We also look at on-page and off-page optimisation and the role of the landing page. In terms of online marketing, the use of social media channels and Google advertising with the help of Google Ads campaigns are also important.
What role do user signals play?
Google is increasingly responding to user signals by constantly re-sorting search results using an updated Google algorithm. A good user experience results from appropriately suggested user results. This results in a longer website dwell time and reduced bounce rates, which means the website ranks better.
Which factors have a negative impact on my SEO ranking?
Text that is difficult to read, broken links, broken pages, unsafe technologies and links to potentially dubious websites are counterproductive. Broken canonicals, internal nofollow links and indexability problems are also detrimental to rankings. It is essential to replace such problems with high-quality alternatives.
To what extent do search engine optimisation and social media marketing influence each other?
A lot of shared social media posts generate additional traffic, which has an impact on rankings. Social media profiles can rank very well in Google search results. For these reasons, social media marketing should be considered in terms of search engine optimisation.
